Gold Mine Culture
Gold Mine Culture
Central Layer

Our Purpose: Mining for a Better Society


Our Mission: Providing materials the world needs for a low-carbon future


Our Vision: To become a globally significant and well-respected producer of green minerals


Our goal: To be a green, high-tech, leading global mining company


Our values: To deliver long-term value for common development


Zijin spirit: Perseverance, Entrepreneurship, Innovation

Strength Layer

Driving force - Innovation Philosophy: 

Innovation is a company’s core competitiveness. 

It is about appropriately applying scientific principles in objective reality. 

The best innovation is the one that suits you the most. 

Innovation is a process of constantly reinventing oneself.

Sustainability - Building Global Competitiveness:

Synergy from a system for responsible ESG management. 

Management expertise underpinned by the Five-Pronged Mining Engineering Model. 

Deep Cultural Integration and Effective Team Execution.

Cohesion - Company and Employee Code: 

Integrity, diligence, collaboration and fraternity

Organizational strength - People Approach: 

Putting value creators first

Outer Layer

Branding: The Gold Mine Culture