The project upholds the principles of balanced development among the company, its employees, and society. Through responsible mining practices, it attracts talent, facilitates transportation, and contributes to local tax revenue. The project actively engages in rural revitalization efforts, social welfare initiatives, charitable endeavors, support for military personnel, and educational programs. Additionally, it played an active role in disaster relief efforts, including earthquake, flood, and snowstorm relief, directly benefiting more than 800 farmers and herders in the host region.
In 2007, it was recognized as a National Industrial Tourism Demonstration Site, followed by the designation of National AAA-level Tourist Attraction in 2009. In 2016, the project earned the title of National Green Mine.