The project invests in community development, supporting local industries, promoting agricultural innovation, and building community infrastructure. It also supports small businesses, and promotes strategic alliances in agriculture and livestock. In addition, it collaborates with organizations such as the Colombian Agricultural Research Corporation (AGROSAVIA), the National Federation of Coffee Growers (FNC), and the National Training Service (SENA), as well as farmers and entrepreneurs, to foster regional economic development.

The company has implemented various community programs, including the Sow for the Future agricultural program, community infrastructure projects, international promotion of the local economy, and local supplier development.