The project invests in community development, supporting local industries, promoting agricultural innovation, and building community infrastructure. It also supports small businesses and facilitates efforts to develop regional agricultural and livestock alliances. In addition, it collaborates with organizations such as the Colombian Agricultural Research Corporation (AGROSAVIA), the National Federation of Coffee Growers (FNC), and the National Training Service (SENA), as well as farmers and entrepreneurs, to foster regional economic development.

The company has implemented various community programs, including the Sow for the Future agricultural initiative, infrastructure development projects, efforts to promote the local economy internationally, and support for local suppliers.